Writing content on your blog is an effective way to reach out to your target audience. By writing compelling content that tugs the heart strings of your readers, you can potentially convert a fair-weather visitor into a loyal subscriber.
From here, it will be easier for you to funnel down your readers into customers, thus increasing sales and profits of your online business.
The key aspect of content’s effectiveness is trust. If you publish content that puts your knowledge and expertise about the subject into full swing, then you can guarantee to draw the attention of your readers. People gravitate towards content that provides value. If you consistently churn out amazing content on your blog, then expect more people to eat up whatever you’re saying as gospel truth. Since you already have them eating from your hand, it is easier to close your followers to a sale.
Another great thing about content is that it is always scalable. You can measure the worthiness of content based on different factors. On the eye test, content with lots of social shares means that there is value in it, which is why it’s widely shared. However, that’s just one of the many variables that will help you gauge a content.
This reason is precisely what makes content important as part of your marketing strategy. You can find ways to outsmart and outgun the competition with the kind of content you can publish and the reception it receives from people. By reviewing the content produced by people in your industry, then you have a blueprint on how you should produce yours.
However, it is never enough to replicate their content strategy simply. To truly win over your audience with your content, you need to write and publish content that is heads and shoulders above the rest. This is where 10x content comes into play.
- What is 10x Content?
- External factors to consider for 10x content
- User Experience
- Provokes emotion
- Knows it target audience
- Number of words
- External factors to consider for 10x content
- Social shares
- The 10x Content Process
- Brainstorm for a topic
- Look for opportunities
- Writing your content
- Promoting your posts
- Start with social media
- Effectively reach out to influencers
- Executing a link building strategy
- Wrapping it up
What is 10x Content?
“10x content” is a term coined by Rank Fishkin in his Whiteboard Friday about content that’s ten times better than anything published in your niche. Another term to describe this type of content is “Skyscraper Content” by Brian Dean, which follows a particular guide he religiously follows to achieve such content. Both terms may have different thought processes, but they strive for the same result – better than the best content.
External factors to consider for 10x content
As mentioned, implementing 10x content is not difficult because there are variables that you need to look into. Below is the list of factors that you need to be wary of.
The content should be designed in such a way that it provides a seamless experience for readers. The content must load fast enough and adjust to any screen size to display the content properly. Also, your blog that hosts your content should observe the best web design practices.
A tool to help you determine the things you need to improve on your blog, UX wise, is GTMetrix. It provides an aggregate score of your site or blog’s performance based on different factors.
UX is something beyond your control as a content creator. However, it doesn’t diminish the important role it plays in delivering content to your readers. Therefore, you need to tweak your blog to make it load faster or you can hire a developer to help troubleshoot your blog for you.
Some of the content about the same topic in your niche doesn’t offer much variety. They are simply regurgitating each other’s information and simply use different words to articulate each idea for the purpose of making it unique. However, 10x content goes beyond the call of duty by presenting thoughts and opinions not covered by the content that came before it.
By presenting fresh ideas in the mix, you easily make your content stand out from the pack. It allows readers to distinguish your content from the rest because you added new information or wrote your take on the subject.
It doesn’t matter if your content provides the best information and goes to great length to deconstruct every single detail about the topic. If it’s presented in the blandest and most boring way possible, then people simply won’t read it.
As important as the role usefulness play in your content, you need to bait readers into actually reading your content. By eliciting a particular emotion from readers, especially in your introduction, you predispose them to a mindset that will compel them to read your content until the very end.
Knows it target audience
You can’t please everything with the content you will produce. You can only appease those who have an inclination towards your topic. Therefore, you need to define the kind of readership you want to attract so you can develop content tailor-made to their wants and needs.
For example, your audience responds favorably to your content if you used the kind of language and tone that resonates with them. Also, the emotion that you want to get from them while reading the content will help make readers your content a breeze.
Number of words
Much has been said about the number of words in a piece of content, all about SEO. Since you want to drive lots of traffic to your blog through your content, you need to implement the best on-page SEO practices to put your content in a good position to rank for your keyword.
An old study by serpIQ that’s been referred to countless times states that setting your word count to at least 2,000 will have better chances of ranking for your target keyword.
However, a much recent study by Can I Rank posits a different response by saying that content length has little effect on how a content performs on organic searchSEO performance.
Regardless, what you need to focus on is your ability to provide quality content that answers the questions your audience has about your topic. If you can conjure more than 2,000 words for all your post, then great. However, don’t aim for 2,000 words if you can say everything that you need to say in a post will be lesser works. What’s important is never to compromise the quality of your content.
External factors to consider for 10x content
The variables above those which you can control in your content or blog. The ones below are those that you have no complete control of. The figures from each factor are determined by your readers. To get the best possible results from external factors governing 10x content, you need to observe the ones mentioned above to a tee.
The external factors are variables that validate the kind of content you publish. If you craft your 10x content in the best way possible, then expect to have a high byproduct as a result. Below are some that you should focus on.
As mentioned earlier, the more shares a content received, the more useful it probably is to your readers. After all, why would people share your post if they don’t like it?
The crucial aspect of increasing social shares is to actively look for influencers who will help you promote your work to their audience. By finding people with lots of social followers to help spread the message about your content, the more chances your post will spread like wildfire on social media!
A link from any site to your content is meant to be taken as a compliment. Normally, people who find useful content tend to use it as a resource guide by linking to it on a post they’re writing. Unlike social shares, links influence search rankings. The more backlinks you get from authority sites, the higher your content will rank for your target keyword.
The 10x Content Process
Now that we’ve identified the different factors that come into play in creating 10x content, it’s time to discuss the various steps involved in the process.
Brainstorm for a topic
If you don’t know what topic to write at first, you can always refer to your competitors for ideas.
A quick search on Buzzsumo for head terms will produce lots of results that you can use for inspiration.
The great thing about Buzzsumo is that it features the number of social shares for each content. You’d want to target those with the highest ones so you can generate the same amount of shares for your content, if not more.
Now that you have a general idea about what to write based on your initial research, you need to find unique angles to tackle on your content. The idea here is to include topics that are not mentioned in the most shared content. Therefore, you have to skim on each content to see if there are topics that weren’t discussed or fleshed out properly so you can tackle them in your content.
You can also search Quora for topic ideas to help you build your content. By typing on your topic in the search bar, you will reveal questions asked by other users related to the topic. The best practice is to search for unanswered questions so you can discuss them in your post. Once you’re done writing the content, you can answer the Quora question by placing a link to your post!
From here, you should be able to conduct a keyword research to help you find the best possible search phrase to optimize for on Google organic search. Here’s a guide I’ve written about this topic to help you find your target keywords.
Look for opportunities
Before writing and developing your content, you need to mine for link building and relationship building opportunities first. Doing so allows you to have a more focused approach to developing your content. You will be writing your content based on the opportunities you will find in this phase.
Looking for backlink opportunities, you can use Buzzsumo to locate the link profile of the most shared posts.
The tool uses Majestic to mine backlink data of a post. You can use a secondary SEO tool to help you look for backlinks of a content. One of the best in the market in Ahrefs. Just copy and paste the link of any of the most shared posts to potentially see more backlinks that you can take advantage of.
Another opportunity you should look out for are social shares. Once again, Buzzsumo gives you the actual people who have shared the post on Twitter. You can export the list and tweet them about your post.
You can also find influencers using Buzzsumo. Click on the Influencers tab and enter your topic in the search bar.
The great thing about Buzzsumo is that it not only shares to you influencers with the most Twitter followers, but it also details their engagement level on the platform. As a best practice, you need to choose influencers with high reply and retweet rate so you have better chances of getting a reply from them.
You can message them via Twitter and promote your content in the hopes that they’ll share or link to it. However, we can pursue a different strategy that’s less disruptive and actually allows you to build a relationship with them. I will discuss how to do this in a bit.
Writing your content
Once you have scoured for opportunities that you can capitalize later on once your content is ready. it’s time to write it first.
Developing your 10x content is just a matter of communicating your ideas in a clear and concise manner. Add the fact that you need to write it in such as a way that your target audience will find it easy to read. While not everyone is good with words, you may need to hire a professional writer to help you articulate your thoughts so you can produce content that they will love.
However, if you want to take up on the task, you can first observe the best on-page SEO factors involved in content. Since you want to also rank your content as high on search results as possible, you need to make an effort to apply the tactics I’ve discussed in this post. Also, SEO has evolved in so many ways that it factors in usability from a human perspective. It allows you to craft and structure your content in a way that people will actually read it, regardless of whether or not they are your audience.
Lastly, you need to incorporate copywriting into your content. While content in itself is the very backbone that makes your blog stand, you still need a device a way to get people excited about it. In other words, you need to make your readers feel something so they will have a reason to read your post.
Promoting your posts
After publishing your 10x content, it’s time to promote it to as many people as possible.
You can start by reaching out to people who shared content with the most shares on Buzzsumo. Since you created a superior version of content compared to the ones you researched, it will be much easier for you to get people to share your post.
What you can do is tweet each one mentioning that you have created a better version of the content they tweet a while back. Mention that you’re sharing your content with them because they might like it. You can actually play around with your ending by mentioning to share or retweet the content to their followers. Measure which CTA your audience responds to the best.
You can answer questions found on Quora regarding the topic. In particular, supply the link to answer questions that you initially researched during your brainstorm session so you can get more eyeballs to your content.
Effectively reach out to influencers
Another thing you can do is reach out to your influencers and ask for help to promote your post. Before reaching out to them, there’s a great risk that they won’t reply back because they might be busy with other stuff or have their inboxes filled with the same messages. To counter this, you need to execute a blogger outreach strategy that allows you to form a genuine relationship with them.
Next, you can proceed with building links to your site. Use the backlinks of your competitors and analyze which ones are worth pursuing. Determine how your competitor acquired the link from the client (guest post, blog comment, resource page link, etc.) and replicate how they did it.
Once you have linked to the most relevant pages based on your competitor analysis, you can continue with link building strategies mentioned in this post.
Promoting your content is arguably the most difficult and time-consuming part of the process. You’ll find yourself doing almost all of the techniques, especially link building, months and years after the content has been published. After all, your content won’t promote itself, especially if your blog is relatively new in the industry. In fact, Derek Halpern applies the Pareto Principle in content marketing. He says that, ideally, you need to spend 80% of your time promoting your content compared to the 20% spent writing itself.
Therefore, you will need help in promoting your 10x content to the right channels using the tactics mentioned above.
Wrapping it up
10x content never intends to reinvent the wheel, but it does reinforce the notion of building better content as much as possible. While the purpose of content creation benefits you as a blogger or site owner, it is meant to help your audience find the information they’re looking for online.
By understanding how 10x content works and the process you need to follow, you can be sure to create content that will benefit all parties involved.