I AM THE LOCAL SEO EXPERT
Believe it or not, there’s a difference between optimizing your page for local SEO and simply using regular SEO tactics. You need to make sure your website is optimized for local users to achieve a high ranking in local searches.
Attracting customers in your target market through organic search results is important. Expert SEO services will allow you to fully optimize your site for the local market. You need an SEO company that understands the unique considerations of working locally.
I Derek Iwasiuk, know how to handle the distinct differences for local search. We can help you develop your site to its full potential.
The Importance of Optimizing for Local Search
Optimizing your website for local search is incredibly important. This is true if you’re a local business such as a florist, a restaurant, or a law firm, or any other kind of business.
If you’re a local business that operates only locally, it doesn’t do you much good to be found in search engine results on the other side of the country.
Customers are increasingly turning to search engines to find local goods and services. Increasing your local search presence has become one of the best ways to grow your business.
When trying to attract local customers, it’s important to optimize your site. This way, Google can recognize which geographic location your business operates in. It’s important to optimize your SEO, as this can help your business to rise to the top listings.
When someone performs a local search, Google selects several of the most relevant listings to appear at the beginning of the page. These top spots are highly coveted and have the potential to do wonders for your business.
Local Search Engine Tactics for SEO
Optimizing your site for local search includes many of the same tactics as standard SEO practices. These actions include optimizing for keywords and improving technical aspects of your site. This also includes gaining authority for your site through citations and high-quality links.
However, there are some differences. Typical SEO practices and tactics aren’t enough. Other important actions will allow you to optimize your site for local search.
There are many local-specific best practices for your website. Certain aspects of your site may need to be improved if you’re trying to rank well in local searches. Your content needs to be optimized.
Many different sites exist that focus on local listings. These include sites such as Yelp, Foursquare, which help users to find local services. Many users use these sites when looking for local services. Google also pays attention to the info on these sites.
Many of these local yellow page sites and social media sites also allow users to leave reviews. Google pays attention to these reviews when determining the relevance of your business.
It’s important that all the information found in these locations is accurate and kept up to date. Google may have a hard time judging your website if information it finds is inconsistent.
Maintaining Consistent Information on the Web
Myself and my team can make sure your info is accurate on these sites. We can help you reflect the best image of your business to search engines and customers.
Information can be inconsistent among the many yellow pages and local directory sites. These errors can have a negative effect on your local efforts. SEO services can help you to maintain consistency and put your best foot forward in local search.
Common errors found among local business information on the web includes the following:
- Old or misspelled business names
- Old address information
- Old or different phone numbers
- Listings of previous businesses that operated at your current address
- Listings of businesses that operate from your previous addresses
- Listings found under the name of a person rather than the organization itself
You may not be sure how your site is faring in these local results. Luckily, I also offers complete SEO site audit services. These services will allow you to get the full scoop on how your site is currently optimized for SEO.
For a straightforward and down-to-earth consultation with me, get in touch today.